Grammy nominated country singer Shaboozey and Canadian chef Matty Matheson star in Levi's new Global Icons campaign, directed by British filmmaker Glenn Kitson.
Shaboozey commented 'Working with Levi's feels like coming home. These legendary Levi's Icons aren't just clothes - they're part of who I am and they all tell a story. This campaign captures what makes them so special and what the Western Spirit means to me'.